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Who are EXPERTS

CEO DIPLOMAT CORPORATION
Noblesse oblige not to say, but to show.
Summary
Dr. Lyuben Stanev Lalev is the creator of the brand as "DIPLOMAT", "TERMOMAX", "BRAVISSIMO" and others in the field of electrical appliances. He is a Founder and Chairman of the Association "QUALITY OF LIFE", which also built one of the strongest brands for corporate social responsibility. Furthermore, he is a creator of the strategic concepts "QUALITY OF LIFE®", "LIFEMAX®", "WELLNESS ZONE®", Center "HEALTH & BEAUTY®" and others. In the field of tourism, he is the creator of the brand DIPLOMAT PLAZA HOTEL & RESORT, in Lukovit city – the first conceptual hotel in Bulgaria, recently built and another tourist brand - "THE EXPERTS®", where brings experts in tourism provide the key to success® for hotels, restaurants and destinations /www.ekspertite.bg/. In educational and scientific aspects, he holds a doctorate in Tourism at Sofia University "St. Kliment Ohridski".

Work experience
2015 - 2013
Lecturer in numerous conferences at tourist: Travel B2B Forum, Travel Mind, Conference on Cultural Tourism, National Conference on medical and health tourism, etc .;

2014
Co-founder of "Creative institute";


2012
Creator, initiator and organizer of the conference: "First meeting of science with practice", given to students in tourism from Sofia University "St. Kliment Ohridski";

2011
Member of the NCS (National Council for Self-Regulation)

2011
Initiator and inspirer for the creation of Association "Quality of Life". Unanimously chosen by the founders, Chairman of the Association. On his suggestion was assigned to the NPOC to make the first in Bulgaria study for the quality of life.

2008
Together with a team of experts launched a project to improve quality of life

2006
Article BHRA (Bulgarian Hotel and Restaurant Association)

2005
Participated in the creation of the first conceptual hotel in Bulgaria, DIPLOMAT PLAZA HOTEL & RESOT. Co-author of its unique concept "Special moments for special people"

2004
Member of the BCC (Bulgarian Chamber of Commerce)
Creates Vocational Training Centre (VTC) to "Diplomat Balkan Center" in Lukovit and licensed in Napoli.

2001
Founder of the "Balkan Center Diplomat" supporting culture, sport and tourism in the region
Creates and develops the brand Diplomat, which in addition to being known and preferred by Bulgarians in 2014 won first place as their favorite brand.

2000
Diploma specialization "Manager" in Bulgarian American Information Consulting Center of Economics and Management

1999
Author of the book "Together we will succeed"

1995
Participated in the creation of "Rikoshet" Ltd., which was then one of the biggest Bulgarian companies for home delivery of electrical appliances. For the first time in Bulgaria unites the distribution of all Bulgarian factories for electrical appliances from a warehouse. The results are phenomenal!

1992
Successfully passed the exams and take a certificate of Export-Akademie Baden-Wuttemberg Management Information System; linking theory and practice

1990
Opened the first private shops in the cities Lukovit, Botevgrad, Etropele, Cherven Briag, etc., under the trademark "Marto-Shorto"

1987-1990
Develop an active business in the 17th Council of Ministers Decree, the 35th Council of Ministers Decree and later, Decree 56


Education
2012 - 2015
Doctor in tourism at Sofia University "St. Kliment Ohridski", on "The role of the business sector in the development of new tourist destination."
As a PhD student he was involved in:
• Tenth International Conference with a report entitled "Potential for development of tourism in the municipality Republic" (June 2013).;
• International Conference on "Responsible Tourism 2020", a report on "Good practices of responsible tourism in Diplomat Plaza "and others.

2011
University "Prof. Dr. Assen Zlatarev" - c. Burgas, a Master's Degree in "Economics and organization of tourism"

2009
University "Prof. Dr. Assen Zlatarev" - c. Burgas, graduated Bachelor in "Organization and management of the hotel and restaurant"

1989
Institute for teachers' M. Iv. Kalinin "- c. Sliven

1984
School of electrification and automation


Competencies
Building brands
Developing brands
Rebranding
Strategic Marketing
Strategic Management
Marketing Communications
Innovative processes
International Business
Event management
Creative advertising
Trade and logistics, etc.